The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Marketing for Business to Business Selling and today’s Buyer’s Journey - Interview with Mark Donnigan Startup Marketing Consultant
By comprehending and catering to the requirements of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's busy company world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the uniqu